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Amuse Society

A love for the ocean and bohemian jet-set spirit launched Mandy Fry into a visionary career with leading surf labels before carving her own path and cofounding Amuse Society in 2014. Amuse is an archetype of beach chic – a ready-to-wear collection with rock ’n’ roll vibes that blends seamlessly with beach knits and bikinis. Inspired by the art of travel and the alluring appeal of all things beach, a signature aesthetic has been created that screams, “That’s so Amuse.” On or off the beach, the style is undeniably bold and rebelliously sexy.

Amuse Society AMUSE | NIGHT MOVES

AMUSE | NIGHT MOVES

Get ready to hit the town!

Amuse Society AMUSE | DEVON

A cropped body with princess seams gives the Devon Knit Pullover an elevated edge for an ultra-soft top to pair with your favorite Amuse denim.

Amuse Society AMUSE | MAI SLIP

AMUSE | MAI SLIP

This simple yet feminine V-neck slip dress has adjustable skinny straps and a side slit for a subtle sexy moment.

Amuse Society AMUSE | RILO QUILTED

AMUSE | RILO QUILTED

Inspired by a traditional military liner, this quilted coat pairs with just about any look you need to warm-up.

Amuse Society AMUSE | KALA

Pretty in pinstripes!

Amuse Society AMUSE | WILD ME

AMUSE | WILD ME

It's the eye of the tiger! The Wild Me Tee is fitted and features a fierce tiger graphic that's sure to give a thrill.

Amuse Society AMUSE | SUNDAY MORNING

AMUSE | SUNDAY MORNING

Thread these high waisted straight cords for an old-school look revisited.

Amuse Society AMUSE | LA VIDA

AMUSE | LA VIDA

Live a little! The La Vida pants are a must for the Amuse girl with 5 pockets and a short ankle hem.

Amuse Society AMUSE | GOOD COMPANY WIDE

AMUSE | GOOD COMPANY WIDE

Amuse Society AMUSE | CAMILLE

AMUSE | CAMILLE

With boho billowy sleeves, oversized body and tie at center front, the Camille Woven Top pairs with denim or matching Sorrento Pants.

Amuse Society AMUSE | SELENA

Cool girl essential.

Amuse Society AMUSE | MILLIE

Our version of business casual, The Millie Pant keeps it light with modern pinstripes and structured crop flare.

Amuse Society AMUSE | FRANCESCA

AMUSE | FRANCESCA

Glow up. The Francesca Sweater is a long sleeve knit cardigan with all time comfort levels.

Amuse Society AMUSE SOCIETY | ELECTRIC MUSE

AMUSE SOCIETY | ELECTRIC MUSE

Amuse baby. The Electric Muse Pullover is a comfy and cool pick. Pair with Electric Muse Pant.

Amuse Society AMUSE SOCIETY | ARIA

AMUSE SOCIETY | ARIA

Flirty. The Aria Woven is a long sleeve top with all over polka dot print and a button front.

Amuse Society AMUSE SOCIETY | NEW MOON

AMUSE SOCIETY | NEW MOON

We see you, girl. The New Moon Woven Top is a long sleeve top featuring all over vintage floral print and a functional button front.

Amuse Society AMUSE | LA VIDA DENIM | more colors

AMUSE | LA VIDA DENIM | more colors

Live a little! The La Vida Pant are a closet staple for the Amuse girl featuring 5 pocket details and a cropped raw ankle hem.

Amuse Society AMUSE | CANOPY HIGH

-40%

AMUSE | CANOPY HIGH

Gotta have em, the Canopy Short is high waisted with a loose fit. Pair with the Bungalow Short Sleeve Top.

C$64.99 C$38.99

Amuse Society AMUSE | BRISA

Keep me close. The Brisa Woven is a flowy top featuring a 3 button front and grazes the waitline.

Amuse Society AMUSE | CAFECITO

AMUSE | CAFECITO

What a flirt. The Cafecito Woven is an off the shoulder fit featuring an elastic waist, bell sleeves, and a ruffle top and tie front with stitch details. *Hang to dry

Amuse Society AMUSE | DOMINGA

AMUSE | DOMINGA

Hey mama. Turn heads with the Dominga Pant featuring a high waist, zip front and full legs.

Amuse Society AMUSE | LORETO

To the beach! The Loreto Towel is a jacquard and yarn dye stripe woven with fringe trim.

Amuse Society AMUSE | BELLEZA

-40%

AMUSE | BELLEZA

The Belleza Dress has a solid stretch rib and elastic waistline. Make a statement in this eye-catching piece.

C$94.99 C$56.99

Amuse Society AMUSE | MALLORCA

AMUSE | MALLORCA

Don't stay in tonight! The Mallorca Woven is a printed woven with a relaxed fit and button front.