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Amuse Society

A love for the ocean and bohemian jet-set spirit launched Mandy Fry into a visionary career with leading surf labels before carving her own path and cofounding Amuse Society in 2014. Amuse is an archetype of beach chic – a ready-to-wear collection with rock ’n’ roll vibes that blends seamlessly with beach knits and bikinis. Inspired by the art of travel and the alluring appeal of all things beach, a signature aesthetic has been created that screams, “That’s so Amuse.” On or off the beach, the style is undeniably bold and rebelliously sexy.

Amuse Society AMUSE | GOOD COMPANY WIDE

AMUSE | GOOD COMPANY WIDE

Amuse Society AMUSE | BRIE

The brie woven top is easy to slip on.

Amuse Society AMUSE | COCKTAIL HOUR

AMUSE | COCKTAIL HOUR

It's 5 o'clock somewhere.

Amuse Society AMUSE | CAMILLE

AMUSE | CAMILLE

With boho billowy sleeves, oversized body and tie at center front, the Camille Woven Top pairs with denim or matching Sorrento Pants.

Amuse Society AMUSE | BLOCK PRINT

AMUSE | BLOCK PRINT

Make a statement with the Amuse Block Print Tee, featuring a fun graphic print and loose fit to tie-up or tuck-in.

Amuse Society AMUSE | AMUSE SCRIPT

AMUSE | AMUSE SCRIPT

Amuse Society written in script keeps it simple and sweet on the relaxed fit Amuse Script Tee.

Amuse Society AMUSE | SELENA

Cool girl essential.

Amuse Society AMUSE | MILLIE

Our version of business casual, The Millie Pant keeps it light with modern pinstripes and structured crop flare.

Amuse Society AMUSE | FRANCESCA

AMUSE | FRANCESCA

Glow up. The Francesca Sweater is a long sleeve knit cardigan with all time comfort levels.

Amuse Society AMUSE | ALLEGRA

AMUSE | ALLEGRA

The Allegra Woven Top features an all over floral print and button front top. Pair this cutie with the Dolci Short.

Amuse Society AMUSE | SHADY PALM

AMUSE | SHADY PALM

Go to outfit. The Shady Palms Dress is an easy short sleeve button up dress that's perfect for hitting the beach or farmer's market. Did we mention it has pockets?

Amuse Society AMUSE | AL FRESCO

AMUSE | AL FRESCO

NEED. The Al Fresco Woven Top is a light weight blazer with all over stripes. Pair with the Prosecco woven short or Amalfi pant.

Amuse Society AMUSE SOCIETY | ELECTRIC MUSE

AMUSE SOCIETY | ELECTRIC MUSE

Amuse baby. The Electric Muse Pullover is a comfy and cool pick. Pair with Electric Muse Pant.

Amuse Society AMUSE SOCIETY | ARIA

AMUSE SOCIETY | ARIA

Flirty. The Aria Woven is a long sleeve top with all over polka dot print and a button front.

Amuse Society AMUSE SOCIETY | NEW MOON

AMUSE SOCIETY | NEW MOON

We see you, girl. The New Moon Woven Top is a long sleeve top featuring all over vintage floral print and a functional button front.

Amuse Society AMUSE | MORNING MARKET

Sale

AMUSE | MORNING MARKET

Sunday kinda love. The Morning Market Dress is a midi tank dress with functional buttons in front.

C$79.99 C$47.99

Amuse Society AMUSE | UNDER THE KIWI TREE OFF

AMUSE | UNDER THE KIWI TREE OFF

Just you + me. The Under The Kiwi Woven is an off the shoulder crop top with a tie front and elastic waist.

Amuse Society AMUSE | LA VIDA DENIM | more colors

AMUSE | LA VIDA DENIM | more colors

Live a little! The La Vida Pant are a closet staple for the Amuse girl featuring 5 pocket details and a cropped raw ankle hem.

Amuse Society AMUSE | SHORELINE DENIM

Sale

AMUSE | SHORELINE DENIM

Like vintage but better. The Shoreline Short is made of rigid denim and features 5 pocket styling, a high waist fit, and side step raw cut hem.

C$74.99 C$44.99

Amuse Society AMUSE | CANOPY HIGH

Sale

AMUSE | CANOPY HIGH

Gotta have em, the Canopy Short is high waisted with a loose fit. Pair with the Bungalow Short Sleeve Top.

C$64.99 C$38.99

Amuse Society AMUSE | LIBRE

Sale

Here for a good time. The Libre Romper with all over floral print features a sweetheart neckline and off the shoulder sleeves.

C$69.99 C$41.99

Amuse Society AMUSE | CLEMENTINA

Sale

AMUSE | CLEMENTINA

Double take! The Clementina Dress features a deep v and full sleeves with a triangle peep hole and tie front.

C$84.99 C$50.99

Amuse Society AMUSE | BRISA

Keep me close. The Brisa Woven is a flowy top featuring a 3 button front and grazes the waitline.

Amuse Society AMUSE | CAFECITO

AMUSE | CAFECITO

What a flirt. The Cafecito Woven is an off the shoulder fit featuring an elastic waist, bell sleeves, and a ruffle top and tie front with stitch details. *Hang to dry