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Amuse Society

A love for the ocean and bohemian jet-set spirit launched Mandy Fry into a visionary career with leading surf labels before carving her own path and cofounding Amuse Society in 2014. Amuse is an archetype of beach chic – a ready-to-wear collection with rock ’n’ roll vibes that blends seamlessly with beach knits and bikinis. Inspired by the art of travel and the alluring appeal of all things beach, a signature aesthetic has been created that screams, “That’s so Amuse.” On or off the beach, the style is undeniably bold and rebelliously sexy.

Amuse Society AMUSE | NIGHT MOVES

AMUSE | NIGHT MOVES

Get ready to hit the town!

Amuse Society AMUSE | DEVON

A cropped body with princess seams gives the Devon Knit Pullover an elevated edge for an ultra-soft top to pair with your favorite Amuse denim.

Amuse Society AMUSE | MAI SLIP

AMUSE | MAI SLIP

This simple yet feminine V-neck slip dress has adjustable skinny straps and a side slit for a subtle sexy moment.

Amuse Society AMUSE | EASY LIFE

AMUSE | EASY LIFE

Take it easy! An everyday elevated essential, the Easy Life Top is an oversized cropped knit you'll never want to take off.

Amuse Society AMUSE | RILO QUILTED

AMUSE | RILO QUILTED

Inspired by a traditional military liner, this quilted coat pairs with just about any look you need to warm-up.

Amuse Society AMUSE | MIAOU

Cool and relaxed, our best-selling blouse silhouette is back in a new floral print with a slightly oversized fit.

Amuse Society AMUSE | KALA

Pretty in pinstripes!

Amuse Society AMUSE | DELPHINE

AMUSE | DELPHINE

The vacay-ready Amuse x Cassie Delphine Woven Cami Tank with an eye-catching all over paisley print is cropped with a semi fitted bodice and draw string waist for adjusting.

Amuse Society AMUSE | WILD ME

AMUSE | WILD ME

It's the eye of the tiger! The Wild Me Tee is fitted and features a fierce tiger graphic that's sure to give a thrill.

Amuse Society AMUSE | BASIC

The fitted Basic Knit Tee is an essential for every muse with low-key logo placement for versatile styling.

Amuse Society AMUSE | SUNDAY MORNING

AMUSE | SUNDAY MORNING

Thread these high waisted straight cords for an old-school look revisited.

Amuse Society AMUSE | LA VIDA

AMUSE | LA VIDA

Live a little! The La Vida pants are a must for the Amuse girl with 5 pockets and a short ankle hem.

Amuse Society AMUSE | GOOD COMPANY WIDE

AMUSE | GOOD COMPANY WIDE

Amuse Society AMUSE | COCKTAIL HOUR

AMUSE | COCKTAIL HOUR

It's 5 o'clock somewhere.

Amuse Society AMUSE | CAMILLE

AMUSE | CAMILLE

With boho billowy sleeves, oversized body and tie at center front, the Camille Woven Top pairs with denim or matching Sorrento Pants.

Amuse Society AMUSE | BLOCK PRINT

AMUSE | BLOCK PRINT

Make a statement with the Amuse Block Print Tee, featuring a fun graphic print and loose fit to tie-up or tuck-in.

Amuse Society AMUSE | AMUSE SCRIPT

AMUSE | AMUSE SCRIPT

Amuse Society written in script keeps it simple and sweet on the relaxed fit Amuse Script Tee.

Amuse Society AMUSE | SELENA

Cool girl essential.

Amuse Society AMUSE | MILLIE

Our version of business casual, The Millie Pant keeps it light with modern pinstripes and structured crop flare.

Amuse Society AMUSE | FRANCESCA

AMUSE | FRANCESCA

Glow up. The Francesca Sweater is a long sleeve knit cardigan with all time comfort levels.

Amuse Society AMUSE | ALLEGRA

AMUSE | ALLEGRA

The Allegra Woven Top features an all over floral print and button front top. Pair this cutie with the Dolci Short.

Amuse Society AMUSE | SHADY PALM

AMUSE | SHADY PALM

Go to outfit. The Shady Palms Dress is an easy short sleeve button up dress that's perfect for hitting the beach or farmer's market. Did we mention it has pockets?

Amuse Society AMUSE SOCIETY | ELECTRIC MUSE

AMUSE SOCIETY | ELECTRIC MUSE

Amuse baby. The Electric Muse Pullover is a comfy and cool pick. Pair with Electric Muse Pant.

Amuse Society AMUSE SOCIETY | ARIA

AMUSE SOCIETY | ARIA

Flirty. The Aria Woven is a long sleeve top with all over polka dot print and a button front.