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Amuse Society

A love for the ocean and bohemian jet-set spirit launched Mandy Fry into a visionary career with leading surf labels before carving her own path and cofounding Amuse Society in 2014. Amuse is an archetype of beach chic – a ready-to-wear collection with rock ’n’ roll vibes that blends seamlessly with beach knits and bikinis. Inspired by the art of travel and the alluring appeal of all things beach, a signature aesthetic has been created that screams, “That’s so Amuse.” On or off the beach, the style is undeniably bold and rebelliously sexy.

Amuse Society AMUSE | MORNING MARKET

AMUSE | MORNING MARKET

Sunday kinda love. The Morning Market Dress is a midi tank dress with functional buttons in front.

Amuse Society AMUSE | UNDER THE KIWI TREE OFF

AMUSE | UNDER THE KIWI TREE OFF

Just you + me. The Under The Kiwi Woven is an off the shoulder crop top with a tie front and elastic waist.

Amuse Society AMUSE | LA VIDA DENIM | more colors

AMUSE | LA VIDA DENIM | more colors

Live a little! The La Vida Pant are a closet staple for the Amuse girl featuring 5 pocket details and a cropped raw ankle hem.

Amuse Society AMUSE | SHORELINE DENIM

AMUSE | SHORELINE DENIM

Like vintage but better. The Shoreline Short is made of rigid denim and features 5 pocket styling, a high waist fit, and side step raw cut hem.

Amuse Society AMUSE | CANOPY HIGH

AMUSE | CANOPY HIGH

Gotta have em, the Canopy Short is high waisted with a loose fit. Pair with the Bungalow Short Sleeve Top.

Amuse Society AMUSE | LIBRE

Here for a good time. The Libre Romper with all over floral print features a sweetheart neckline and off the shoulder sleeves.

Amuse Society AMUSE | CLEMENTINA

AMUSE | CLEMENTINA

Double take! The Clementina Dress features a deep v and full sleeves with a triangle peep hole and tie front.

Amuse Society AMUSE | BRISA

Keep me close. The Brisa Woven is a flowy top featuring a 3 button front and grazes the waitline.

Amuse Society AMUSE | CAFECITO

AMUSE | CAFECITO

What a flirt. The Cafecito Woven is an off the shoulder fit featuring an elastic waist, bell sleeves, and a ruffle top and tie front with stitch details. *Hang to dry

Amuse Society AMUSE | BAREFOOT

AMUSE | BAREFOOT

The Barefoot Pant features a high waist and full legs. Creates the perfect duo with our Lorena Top.

Amuse Society AMUSE | AVENTURA

AMUSE | AVENTURA

Let's get away! The Adventura Short is flowy and easy for everyday wear. Pair with our Brisa Woven for the perfect outfit.

Amuse Society AMUSE | MOJITO

Hey waistline. The Mojito Short features a high waist, stitch details and pairs perfect with the Lorena Woven

Amuse Society AMUSE | ELENA

Walk through the euro streets with the Elena Dress featuring a wrap tie front and delicate flower print.

Amuse Society AMUSE | DOMINGA

AMUSE | DOMINGA

Hey mama. Turn heads with the Dominga Pant featuring a high waist, zip front and full legs.

Amuse Society AMUSE | LORETO | more colors

AMUSE | LORETO | more colors

To the beach! The Loreto Towel is a jacquard and yarn dye stripe woven with fringe trim.

Amuse Society AMUSE | BIANCA

Inspired by the women who frequent European cities, Lisbon to Paris. This ditsy print woven snitches at the front to your liking.

Amuse Society AMUSE | DRE

So blousy! The Dre Woven top in an all over floral with a blousing sleeve, keyhole tie front detail at a length that just skims the waistline.

Amuse Society AMUSE | LA ROSA

AMUSE | LA ROSA

We love our premium La Rosa Tee. A subtle rose embroidery that gives this tee its name.

Amuse Society AMUSE | BEACH CHIC

AMUSE | BEACH CHIC

Two words: Beach Chic. Elevate your basic tee game.

Amuse Society AMUSE | IT'S BETTER ON THE BEACH

AMUSE | IT'S BETTER ON THE BEACH

It's Better On The Beach Tee giving us those vintage tropic feels with its island print and loose knit fit.

Amuse Society AMUSE | TAKE ME TO THE TROPICS

AMUSE | TAKE ME TO THE TROPICS

We're ready for a vacation. The Take Me to The Tropics Tank agrees.

Amuse Society AMUSE | ISN'T SHE CHARMING

AMUSE | ISN'T SHE CHARMING

Undeniably cute.

Amuse Society AMUSE | BELLEZA

AMUSE | BELLEZA

The Belleza Dress has a solid stretch rib and elastic waistline. Make a statement in this eye-catching piece.

Amuse Society AMUSE | MALLORCA

AMUSE | MALLORCA

Don't stay in tonight! The Mallorca Woven is a printed woven with a relaxed fit and button front.