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Amuse Society

A love for the ocean and bohemian jet-set spirit launched Mandy Fry into a visionary career with leading surf labels before carving her own path and cofounding Amuse Society in 2014. Amuse is an archetype of beach chic – a ready-to-wear collection with rock ’n’ roll vibes that blends seamlessly with beach knits and bikinis. Inspired by the art of travel and the alluring appeal of all things beach, a signature aesthetic has been created that screams, “That’s so Amuse.” On or off the beach, the style is undeniably bold and rebelliously sexy.

Amuse Society AMUSE | ELENA

Walk through the euro streets with the Elena Dress featuring a wrap tie front and delicate flower print.

Amuse Society AMUSE | DOMINGA

AMUSE | DOMINGA

Hey mama. Turn heads with the Dominga Pant featuring a high waist, zip front and full legs.

Amuse Society AMUSE | CROSSROADS

AMUSE | CROSSROADS

Short Crossroads are a basic element in Amuse Society's girls' closet.

Amuse Society AMUSE | SWEET NOVEMBER

AMUSE | SWEET NOVEMBER

The Sweet November, an all over floral print jumper with flattering shoulder ruffle detail.

Amuse Society AMUSE | LORETO | more colors

AMUSE | LORETO | more colors

To the beach! The Loreto Towel is a jacquard and yarn dye stripe woven with fringe trim.

Amuse Society AMUSE | BIANCA

Inspired by the women who frequent European cities, Lisbon to Paris. This ditsy print woven snitches at the front to your liking.

Amuse Society AMUSE | DRE

So blousy! The Dre Woven top in an all over floral with a blousing sleeve, keyhole tie front detail at a length that just skims the waistline.

Amuse Society AMUSE | LA ROSA

AMUSE | LA ROSA

We love our premium La Rosa Tee. A subtle rose embroidery that gives this tee its name.

AMUSE | ICONIC LOGO

A timeless Amuse look: the Iconic Logo Tee.

Amuse Society AMUSE | BEACH CHIC

AMUSE | BEACH CHIC

Two words: Beach Chic. Elevate your basic tee game.

Amuse Society AMUSE | IT'S BETTER ON THE BEACH

AMUSE | IT'S BETTER ON THE BEACH

It's Better On The Beach Tee giving us those vintage tropic feels with its island print and loose knit fit.

Amuse Society AMUSE | TAKE ME TO THE TROPICS

AMUSE | TAKE ME TO THE TROPICS

We're ready for a vacation. The Take Me to The Tropics Tank agrees.

Amuse Society AMUSE | BAY BAY

AMUSE | BAY BAY

Better together, Bay Bay Pant pairs well with any Amuse conversational graphic tee and sets well with our Catch My Drift Woven.

Amuse Society AMUSE | WORTH THE FRISK

AMUSE | WORTH THE FRISK

The Worth The Frisk Knit is a sheer and flirty stretch-mesh top that is slim-fit with a button-front.

Amuse Society AMUSE | RODAS

The Rodas Sweater has a solid and striped fabric with sleeve details, a rib neckline and cuffs.

Amuse Society AMUSE | ISN'T SHE CHARMING

AMUSE | ISN'T SHE CHARMING

Undeniably cute.

Amuse Society AMUSE | ROSA

Comfort first. The Rosa Fleece is a printed crew fleece with a contrast rib.

Amuse Society AMUSE | BELLEZA

AMUSE | BELLEZA

The Belleza Dress has a solid stretch rib and elastic waistline. Make a statement in this eye-catching piece.

Amuse Society AMUSE | MALLORCA

AMUSE | MALLORCA

Don't stay in tonight! The Mallorca Woven is a printed woven with a relaxed fit and button front.

Amuse Society AMUSE | FEELIN ROSY

AMUSE | FEELIN ROSY

Hello you! The Feelin Rosy Woven is an off-the-shoulder top with beautiful printed chambray.

Amuse Society AMUSE | BESOS

All the stripes please! The Besos Tee is a loose knit top with screen print at the chest.

Amuse Society AMUSE | AMOR IS THE ANSWER

AMUSE | AMOR IS THE ANSWER

Love me good. The Amor Is The Answer Tee is a loose knit top with screen print at the chest.

Amuse Society AMUSE | SAY HELLO

AMUSE | SAY HELLO

We love a good easy breezy dress. The Say Hello Dress is a solid woven with a self tie at back.

Amuse Society AMUSE | FLIRTY EYES

AMUSE | FLIRTY EYES

The Flirty Eyes Woven is a printed woven top with elastic casing at waist and ruffle sleeve detail. We love this cute top especially for its sleeve details and ability to dress up our everyday jeans.